Is Outbound Worth It For PLG Companies? By Jay Holstine

Jay Holstine
3 min readJan 13, 2023
PLG Companies

In the age of inbound marketing, is outbound still worth it for PLG companies? Here’s a look at the pros and cons, as per Jay Holstine, of outbound marketing to help you decide.

Is Outbound Worth It For Product-Led Growth Companies? Jay Holstine Answers

According to Jay Holstine, outbound is a marketing tactic that consists of actively reaching out to potential customers with personalized messages. This can be done through email campaigns, direct mail, telemarketing, and more. While some may view this as an outdated or disruptive form of marketing, it still remains one of the most effective ways to reach those who have not yet been exposed to your product or service.

When considering if Outbound is worth it for Product-Led Growth companies, there are several factors to consider. First, what’s the cost associated with implementing an Outbound strategy? Depending on the type of messaging and outreach you plan on doing, and how many resources you want to dedicate to it, costs can range from low (for things like email campaigns) to high (for things like direct mail and in-person meetings). It’s important to weigh the costs against the potential returns of an Outbound strategy.

Another thing to consider is how receptive your target customers are to this form of marketing. If you’re targeting people who are already familiar with your product, they may be more likely to welcome messages from you than someone unfamiliar with your brand or offering. Additionally, if it’s clear that you have a personalized message tailored just for them, they may be more likely to respond positively.

In terms of potential returns on investment, many Product-Led Growth companies report great success when using an Outbound strategy as part of their overall growth plan. Outbound messaging can be used to reach new customers, build relationships with existing ones, and even upsell or cross-sell products or services. Additionally, outbound strategies are a great way to gain valuable insights into customer needs and behaviors that can then be used to inform future marketing efforts.

Overall, an Outbound strategy can be an effective part of a Product-Led Growth company’s growth plan. However, it’s important, as per Jay Holstine, to consider the costs associated with implementation as well as how receptive your target customers are likely to be before diving in headfirst. With the right approach and resources dedicated to it, an Outbound strategy can help drive results for any company looking for significant growth.

Jay Holstine’s Concluding Thoughts

So, is outbound worth it for PLG companies? After reading this blog post by Jay Holstine, you should have a good idea of whether or not outbound marketing makes sense for your organization. If you’re still on the fence about whether to give outbound a try, consider talking to an expert who can help you develop a strategy tailored specifically to your business goals. And if you decide that outbound isn’t right for you, don’t worry — there are plenty of other marketing channels available that may be a better fit. Whatever route you decide to take, keep track of your results and monitor your progress so you can continue making improvements and achieving success.

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Jay Holstine

Jay Holstine — Chairs a Vistage CEO peer group in Dallas Fort Worth and provides personalized CEO consultations for executives