Jay Holstine — How Your Company Should Use Data To Drive Growth

Jay Holstine
3 min readNov 7, 2022

Data can be an incredible tool for businesses to drive growth. By analyzing data, businesses can understand their customers and what they want, create products and services that appeal to customers, and track the performance of their products and services. Data can also help businesses identify new opportunities for growth. According to Jay Holstine, by using data effectively, your company can maximize its potential for success.

Jay Holstine’s Tips For Using Data To Drive Business Growth

1. Understand what data you have and how it can be used

The first step, according to Jay Holstine, to using data to drive growth is understanding what data you have and how it can be used. Do you have customer data? Employee data? Sales data? Marketing data? All of this data can be used to help your company grow.

2. Set goals for what you want to achieve with your data

Once you understand what data you have, the next step is setting goals for what you want to achieve with that data. What do you want to learn from your data? How do you want to use that information to improve your business? Without clear goals, it will be difficult to use your data effectively.

3. Collect data from all sources

In order to achieve your goals, you need to collect data from all relevant sources. This includes internal sources like your CRM or sales data and external sources like social media or market research. The more data you have, the better equipped you will be to make informed decisions about your business.

4. Clean and organize your data

Once you have collected your data, it is important to clean and organize it. This step is often overlooked, but it is crucial to ensure that your data is accurate and easy to use. There are many ways to clean and organize data, so find a method that works best for you and your team.

5. Analyze your data

After your data is clean and organized, it is time to start analyzing it. This step will help you understand your data and see how it can be used to achieve your goals. There are many different ways to analyze data, so find a method that works best for you and your team.

6. Use your data to make decisions

Once you have analyzed your data, it is time to start using it to make decisions about your business. Data should be used to inform all aspects of your business, from marketing to product development. By using data to drive decision-making, you can improve the chances of success for your company.

7. Review and update your data regularly

Finally, it is important to review and update your data regularly, says Jay Holstine. As your business grows and changes, so will your data. By regularly reviewing and updating your data, you can ensure that it is always accurate and up-to-date.

Jay Holstine’s Concluding Thoughts

By following these seven tips by Jay Holstine, you can use data to drive growth for your company. Data is a powerful tool that can be used to improve all aspects of your business. By understanding and using data effectively, you can take your business to the next level.



Jay Holstine

Jay Holstine — Chairs a Vistage CEO peer group in Dallas Fort Worth and provides personalized CEO consultations for executives