Rocket Fuel for Growth: Beating the D&B Average Twice Over

Jay Holstine
2 min readAug 19, 2023

In the realm of business growth and financial performance, one benchmark often serves as a gauge for companies: the Dun & Bradstreet (D&B) Average. As an integral metric in business analysis, the D&B Average provides crucial insights into a company’s financial health. Achieving a score above this average is a significant accomplishment; doubling it, however, is nothing short of exceptional. This article aims to elucidate strategies that can help businesses not only surpass this benchmark but beat it twice over.

Background and Importance of D&B Average

The D&B Average, named after Dun & Bradstreet, a leading global provider of business decisioning data and analytics, is a critical measurement tool for businesses. It essentially determines the creditworthiness of a company based on a number of factors such as payment history, financial stability, and overall business performance.

Exceeding the D&B Average is significant for several reasons. Firstly, it’s a testament to the company’s financial strength and stability, which can enhance its reputation in the business community. Secondly, a higher D&B score can open doors to more business opportunities. It can attract potential investors, secure better loan terms, and instill trust among suppliers and customers. Therefore, beating the D&B Average should be a critical objective for businesses aiming for substantial growth and market dominance. Read on..

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Jay Holstine

Jay Holstine — Chairs a Vistage CEO peer group in Dallas Fort Worth and provides personalized CEO consultations for executives