Voice Search Will Be Massive: What You Need To Know By Jay Holstine

Jay Holstine
3 min readApr 20


Voice Search

Do you ever find yourself saying “OK Google” or “Hey Siri!” when you need to search for something? Voice search technology is transforming the way that consumers browse and interact with businesses — so much so that it’s predicted to become a major part of our everyday lives. With the growth in virtual assistants such as Amazon Alexa and Google Home, voice-based searches are quickly becoming more popular and now make up an estimated 20 percent of all queries. Companies who want to stay ahead of the curve should pay attention; this blog post by Jay Holstine will cover why voice search is growing in popularity, how it works, its advantages for businesses, and what you can do to optimize your website for these types of searches.

Voice Search Will Be Massive: Jay Holstine On What You Need To Know

Voice search technology has been around for a few years now, and its usage is rapidly growing, says Jay Holstine. In fact, according to a 2019 study by BrightLocal, more than half of consumers (58%) who own voice-activated devices use them at least once per day. And this figure is likely to increase as the technology becomes increasingly popular and available on different devices.

The numbers associated with voice search speak volumes: According to Comscore, 50% of all searches will be voice searches by 2020; another estimate suggests that %75 of households in the US will have some kind of smart speaker device by 2021. What’s more, Google reports that 20% of mobile queries are now done using voice search.

Businesses, as per Jay Holstine, need to take this into consideration and optimize their websites and content for voice search. While an SEO strategy should be well in place, optimizing for voice search is a step above — it requires thinking about the way people use vocal commands to find what they’re looking for in natural language, long-tail key phrases, questions, and full sentences.

For example, if you have a restaurant business, instead of just creating some basic information about hours and location on your website, think about terms users might say when searching for your restaurant, like “What time does Joe’s Pizza close?” or “Where can I find the nearest Italian Restaurant?”. By doing so, you improve your chances of being found by potential customers via voice search.

Jay Holstine’s Concluding Thoughts

Voice search is on a steep rise, and marketers need to be aware of the potential it has for boosting their brands. According to Jay Holstine, by taking into account the natural language users use when they voice search, businesses can not only carve out a niche in this rapidly growing market but also increase organic traffic to their websites. Now more than ever, businesses should optimize for voice search as it enables them to create more targeted content that speaks directly to their target audience.



Jay Holstine

Jay Holstine — Chairs a Vistage CEO peer group in Dallas Fort Worth and provides personalized CEO consultations for executives